Privacy Policy

Overview

This Privacy Policy explains how UserTrail collects, uses, stores, and protects information when you use our website, dashboard, tracking script, and related services.

UserTrail provides website analytics tools such as heatmaps, session replay, funnels, journeys, forms, and surveys. Customers are responsible for telling their own visitors how they use UserTrail on their websites.

Information we collect

• Account information such as name, email address, authentication details, and site/team membership.
• Site information such as website domain, tracking settings, team permissions, and configuration choices.
• Usage information from the dashboard, including pages accessed, product actions, support requests, and diagnostic logs.
• Visitor behaviour data collected through the tracking script, which may include page URLs, clicks, scroll depth, movement samples, device/browser metadata, session identifiers, survey responses, and form interaction metadata.
• Contact information and message content when you contact us or submit support requests.

Information we avoid collecting

• Passwords and payment fields should not be collected by the tracking script.
• Customers can mark private elements or fields for masking.
• We aim to minimise collection of direct personal data where behavioural analytics can work without it.

How we use information

• Provide, secure, and improve the UserTrail service.
• Process analytics events and generate reports for customers.
• Manage accounts, authentication, teams, billing, and support.
• Detect abuse, troubleshoot errors, and protect platform reliability.
• Communicate service updates, support responses, and important account information.

Legal bases

Depending on the context, we may process personal data to perform a contract, pursue legitimate interests, comply with legal obligations, or based on consent. Customers using UserTrail on their own websites are responsible for choosing and documenting the lawful basis for their visitor tracking.

Cookies and tracking

UserTrail may use cookies or similar technologies for authentication, security, preferences, analytics, and tracking functionality. Non-essential visitor analytics may require consent depending on applicable law and customer configuration.

Sharing and subprocessors

We may share information with infrastructure, hosting, email, analytics, security, payment, and support providers where needed to operate the service. We do not sell personal data.

Retention

We keep information for as long as needed to provide the service, meet legal obligations, resolve disputes, and enforce agreements. Customers should configure and document appropriate retention periods for visitor analytics data.

Your rights

Depending on where you live, you may have rights to access, correct, delete, restrict, object to, or receive a copy of your personal data. To make a request, contact us at info@usertrail.io.

Contact

If you have privacy questions, contact UserTrail at info@usertrail.io.