Terms of Use

Agreement

These Terms of Use govern access to and use of UserTrail, including the website, dashboard, tracking script, APIs, reports, and related services. By using UserTrail, you agree to these terms.

Accounts and teams

• You must provide accurate account information and keep credentials secure.
• You are responsible for activity under your account and team members you invite.
• Site owners and administrators are responsible for managing permissions appropriately.

Customer responsibilities

• You must only install UserTrail on websites you own or are authorised to manage.
• You are responsible for giving legally required notices and obtaining legally required consents from visitors.
• You must not use UserTrail to collect passwords, payment details, special category data, or other sensitive information unless you have a lawful basis and appropriate safeguards.
• You must configure masking, exclusions, consent mode, and retention settings appropriately for your use case.

Acceptable use

• Do not use UserTrail for unlawful tracking, surveillance, harassment, discrimination, or unauthorised monitoring.
• Do not attempt to bypass security controls, overload the service, scrape the platform, or interfere with other customers.
• Do not upload malicious files, code, or content through forms, surveys, support, or account features.

Service changes and availability

We may improve, change, suspend, or discontinue features over time. We aim to keep UserTrail reliable, but we do not guarantee uninterrupted or error-free operation.

Customer data

You retain responsibility for the data you submit to UserTrail or collect through UserTrail on your websites. You grant us the rights needed to host, process, transmit, and display that data to provide the service.

Subscription terms and DPA

If you subscribe to UserTrail and use the service to process personal data from your website visitors, the UserTrail Data Processing Agreement is incorporated into these Terms of Use and forms part of your subscription terms.

By creating an account, starting a subscription, or continuing to use UserTrail for visitor analytics, you accept the Data Processing Agreement where it applies to the processing of customer personal data.

Intellectual property

UserTrail, including its software, dashboard, design, branding, and documentation, is owned by UserTrail or its licensors. These terms do not transfer ownership of our intellectual property.

Disclaimers

UserTrail provides analytics and behaviour insights. We do not provide legal advice, and use of UserTrail does not guarantee compliance with privacy, consumer protection, accessibility, or other laws.

Limitation of liability

To the maximum extent permitted by law, UserTrail is not liable for indirect, incidental, special, consequential, or punitive damages, or loss of profits, revenue, data, goodwill, or business opportunities.

Contact

Questions about these terms can be sent to info@usertrail.io.